I really don't see why Simon shouldn't be able to profit off it, at least enough to compensate for his long hours of time and tedious efforts. I can assure you he won't have to directly deal with any vicsim family members who might accuse him of profiteering on the horrific, untimely deaths of their beloved ones, who had infectious smiles are now smiling angels in heaven no less!
As far as "truth products", you most likely will catch some flak from "truther" type sites out there like Lets Troll, Fetzer, et al. However most of them have been trying to discredit SC from its inception. Will a book make it that much worse? The gatekeepers will continue to do what they do; demonize and discredit SC and CF. People new to the research who read the book with an open mind will be able to decipher the deception and recognize the truth.
Good luck with the project, count me in for a copy!