Texas mattress store will be closed "indefinitely" after a commercial it posted on social media promoting a "Twin Tower sale" days before the 15th anniversary of 9/11 ignited a firestorm of criticism.
"We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families," the owner of Miracle Mattress, Mike Bonanno, said in a statement posted on the store's Facebook page on Friday.
Employees of the store had also received several death threats after the 20-second spot was released.
The offending ad for Miracle Mattress starts with San Antonio branch store manager Cherise Bonanno -- Mike Bonanno's daughter -- asking "What better way to remember 9/11 than with a Twin Tower sale?” and ends with two employees falling backwards onto two piles of mattresses with an American flag in between them.
Cherise Bonanno gasps in horror as her coworkers and the mattresses topple over. She then turns to the camera and says: "We'll never forget."